What is the target of SEO?

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. When you create well-defined SEO goals for yourself and your team, it ensures that you’re always moving in the same direction. 

These goals are your lodestar on a path to better results and can help you prioritise the types of content and strategies that help your company grow:-

  • Increase Organic Traffic
  • Improve Your Back-link Profile
  • Strengthen Your Domain Authority
  • Maximize Page Speed
  • Decrease Your Bounce Rate
  • Convert More Organic Traffic
  • Optimize Your Internal Linking
  • Know your audience
  • Know what they’re looking for
  • You know what common problems they have
  • Know how they speak
  • And know where they hang out
  • Buyer Persona
  • Social media engagement
  • Personal characteristics
  • Profession
  • Purchasing power
  • Lifestyle & Interests

Hopefully, you will find the information here to be useful. Thanks for reading!

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