What is the target of SEO?
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. When you create well-defined SEO goals for yourself and your team, it ensures that you’re always moving in the same direction. These goals are your lodestar on a path to better results and can help you prioritise the types of content and strategies that help your company grow:- Increase Organic Traffic Improve Your Back-link Profile Strengthen Your Domain Authority Maximize Page Speed Decrease Your Bounce Rate Convert More Organic Traffic Optimize Your Internal Linking Know your audience Know what they’re looking for You know what common problems they have Know how they speak And know where they hang out Buyer Persona Social media engagement Personal characteristics Profession Purchasing power Lifestyle & Interests Hopefully, you will find the information here to...