What is Search Engine Optimization?
Search Engine Optimization, or SEO, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). In other words, it is the process of making a site " search engine friendly " so that it appears higher in the results when someone searches for relevant keywords. SEO targets unpaid traffic rather than direct traffic. Optimizing your site for search engines and handing out links to it can be surprisingly effective in growing your traffic. This article will break down some of the best strategies for achieving a high ranking for your content . SEO involves optimizing both the on-page (or "on-site") and off-page factors that influence a website's ranking. On-page factors include things like the content and structure of a site, as well as its HTML code and Meta tags. Off-page factors include things like link popularity and social media signals. SEO is not a quick or easy fix; it is an ongoing process that r...